Supply Chain Management of FMCG companies

Supply Chain Management of FMCG companies

According to the World Economic Outlook by IMF the world's GDP grew by 2.9% in 2019 and is expected to grow by 3.1% in 2020. To further give a boost to this growth better Supply Chain Management is a necessity. When we are looking at today's market it is being driven forward by digital technologies such as Artificial Intelligence and use of softwares such as Enterprise Resource Planning (ERP) to provide companies the digital edge. When we are looking at the Supply Chain Management in the modern world it has to deal with increased customer expectations. Also, looking into the factors of excelling in ensuring the right demand and supply chains companies have to look for increasing their market and at the same time ensure the customer base expansion. In particular, when we are looking into the aspect of Supply Chain Management of FMCG companies, they have to particularly focus on ensuring timely delivery to customers while maintaining an inventory level which will ensure reduced cost.

Looking at the Fortune 500 companies, it can be observed that the companies have continuously focussed on logistics and freight to remain at the top. Also looking at the FMCG sector there is a huge scope for improvement in the Supply Chain. With the freight transportation rates being optimised and huge investments in infrastructure by governmnets all around the world, the practice of Supply Chain Management has tremendous opportunities in the coming future.

                                                                                                    

Looking at India, with the government huge emphasis on infrastructure and ease of doing business, lots of investment are needed in the supply chain of companies. The Indian FMCG sector is a low-margin business where volume holds the key to success. With domestic consumption close to USD 17 billion, the FMCG sector today is one of the largest in the country and accounts for about 14.5 per cent of the GDP. In current global slowdown, increasing uncertainty in demand and supply, changing customer preferences, and shortening of product life cycle besides rigorous competition from multinational companies, this sector has been forced to reconfigure their supply chain strategy for their survival and growth.

The fast moving consumer goods (FMCG) sector is the fourth largest sector of the economy with the  size  of  about  more  than  Rs  500  billion.  FMCG sector generally includes  a  wide range of frequently purchased consumer product such as soaps, dairy products, confectionary, soft drinks, fruits and vegetables and batteries. FMCG products usually have a low unit cost but large volumes. Top ten FMCG companies in India consist of both global players such as HUL, Nestle, Cadbury, P&G and Indian companies such as Amul, Asian Paints, Dabur etc. In the FMCG sector the  supply  chain  performance  is  a  key  factor.  The FMCG industry  is characterized  by  complex  distribution  network  and  intense  competition  forcing  firms  to constantly work on supply chain innovation. Companies with better supply chain system will perform well, whereas  those  with  poorly  managed  supply  chains  will  find  it  tough  to  even survive in the competitive market.

Because of the complex taxation structure, it is difficult to treat India as one market. Varying local  tax  structures  across  states  encourage  traders  to  indulge  in  the  smuggling  of  goods across states, leading to  the creation of grey markets. Experts are of the  view that smuggled goods  account  for  about  15  percent  of  the  total  goods  flow.  Such  activities  distort  the  plans and  activities  of  FMCG  companies.
Traditionally  most  companies  have  been  managing  all  logistics  activities  themselves  so  far the logistics sector in India has lacked professionalism. The new players are still to learn a lot about Indian conditions and also are not in a position to offer economies of scale. Hence they will be of value only to new MNCs and FMCG players who operate in the mid volume high variety  segment  of  the  market.  Established  FMCG  companies  like  Nestle  and  HUL  are unlikely  to  use  their  services  as  logistics  solution  providers  as  they  are  not  likely  to  be  cost effective. The problem gets compounded further because most Indian FMCG companies have skewed  sales  patterns  that  place  huge  demands  on  service  providers  in  the  last  week  of month.  Thus  service  providers  are  not  in  a  position  to  manage  their  resources  effectively. Over  a  period  of  time  these  3PL  companies  will  develop  an  understanding  of  the  Indian market and also the relevant capabilities necessary to handle these markets. This will enable them to bring down their costs and to provide cost effective services to even large players like HUL.

Ensure permanent on-shelf product availability  You need access to accurate information on product flows at all times during product transfer from production plant to warehouse, or to the end customer. Reliability of tracking and alert information  is  crucially  important  to uninterrupted  goods  supply,  enabling  you  to  anticipate and implement backup solutions whenever needed. NWCC meets your demanding needs here by  offering  high-performance  information  systems  and  real  time  supply-chain  traceability utilities.  Optimize costs and investments  Optimization of costs and investments is a matter of priority and has to be factored in along with  your  production  needs.  So  you  expect  your  logistics  partner  to  provide  advice  and strategic  intelligence  on  the  organization  of  your  transport  plans  and  industrial  processes  at logistics  sites.  You  can  count  on  the  experience  of  NWCC  to  help  you  optimize  your investments and achieve continuous improvement.


References
1. http://managementstudyguide.com/supply-chain-management-definition.htm
2. Douglas  M.  Lambert, Martha  C.  Cooper, Janus  D.  Pagh,  (2018)  "Supply  Chain Management:  Implementation  Issues  and  Research  Opportunities", The  International Journal of Logistics Management, Vol. 9 Iss: 2, pp.1 – 20
3. Cox   ,   (1996),   Relational   Competence   and   Strategic   Procurement   Management, European  Journal  of  Purchasing  and  Supply  Management,  2,  pp.57–70.  Deveshwar and R. Rathee (2017), Challenges for Supply  Chain Management in Today‟s Global Competitive Environment International Review of Business Research Papers, Volume 6. No.
4. CSCMP  &  A.  T.  Kearney.  Creating  Competitive  Advantage  through  the  Supply Chain: Insights on India, CSCMP India, May 2017. 

If you want to change this and want to bring the reform through politics then MyShaurya could be the ultimate solution for all the existing problems. In short MyShaurya is a group of revolutionaries who want to bring a change in this country. Many organizations already came up with these ideas but either broke into parts due to self interest of its members or got affected by corruption when came to power. Meeting at regular intervals can play an important role to maintain the unity of the organization. So we are organizing a national meet at ISM Dhanbad to stay united and spread the words among youth. This is the time the youth of this nation join hands and relieve their motherland of the pain she has been bearing for so long. This is the time to break the silence and dare to speak. Date : 30-31 JANUARY 2010 Venue : INDIAN SCHOOL OF MINES,DHANBAD Guests : Dr. Akalpita Paranjpe (Scientist, BARC and President, Bharat Uday Mission Party), Dr. Diwakar Tejaswi (contested LS elections 2009 from Patna Sahib), Mr.Omendra Bharat (National President of Bharat Punarnirman Dal, a political party formed by IITians), Mr. Anil Bairwal (National Coordinator of Association of Democratic Reforms ) If you want to take part in this national meet then send an e-mail to badalism@gmail.com For more information visit www.myshaurya.org .

24^th Dec 2009 i reached dadar from patna with the determination to explore and learn from india.i reached ravindra natya mandir through taxi and then i got their the first chance to interact with the rest of yatris.here i wish to write the points we learned throughout our yatra in a rather systematic view.

Dabbawalla System: Manish Tripathi is the Director of Mumbai’s Dabbawallas. More than 175,000 or 200,000 lunch boxes get moved every day by an estimated 4,500 to 5,000 dabbawalas. They have not had any strike for 116 years. Dabbawalla industry continues to grow at a rate of 5-10% p.a.

Manish Tripathi:

· Education and language is important but it is not a barrier in success.

· Commitment and team building is important in business.

After this session we finished dinner and all yatris went to Mumbai Central by TJY buses but some were left unfortunately. I was there then Volunteer Gaurav helped us and we went by taxi. Train was late hence we celebrate Christmas at Mumbai Central platform.

25^th Dec 09: Train facilities were ultimate such as: Bathrooms, Water distribution, AC chair car, pantry system, control room (sweet sound: Good morning Yatris) instructions, security.

AC chair car session: Introduction to TJY team, concept of role models and visits.

Compartment session: Group discussion about our work, sharing knowledge, ideas about business.

26^th Dec 09: Beautiful morning in Kerala. Lakes, coconut trees, marvelous greenery.

AC chair car: Discussion about the key aspects of entrepreneurship-

· To read about economics, international study.

· To manage your database : 1) Policy of company 2) Presentation 3) Quantity

· To attain business related conference

· Watch NDTV for business guidance.

27^th Dec 09: 9am Trivendrum, Kerala. TECHNOPARK

G.Vijayaraghavan is the founder and Chief Executive Officer of Technopark in Trivendrum. Technopark is India’s first technology park and among the three largest IT parks in India today. This is the first CMMI level 5 assessed Technology Park. Spread over 300 acres and about 2.1m sq ft of built –up space, Technopark hosts over 120 IT and ITES companies, employing over 15,000 IT Professionals in Indian companies and various MNC’s.

G.Vijayaraghavan:

· Don’t fight and don’t waste your time.

· Project and people who are working for project are important.

· Don’t ask Govt. for money & it’s support; only ask for license facility for development.

· Do not blame something, avoid ego then anybody can do anything.

· Always think about where I spend money? And why?

· Your project should be viable.

· During the project period live lonely not with financial adviser.

IISE, Braille without Borders (Trivendrum)

Sabriye Tenbereken and Paul Kronenberg founder of IISE. IISE provide training anyone who is creative and motivated to do something for society through social and environmental projects. The institute focuses on the blind people, train in public speaking, enterprise skills, project management, planning, media relations and fund raising.

Braille without Borders, a group that provides counsel and services for the blind world wide.

Campus of IISE: Unique architecture, constructed by eco friendly mud, drainage system, window shape designs for ventilation and light. They use solar energy e.g. solar water heater. Clean and green campus.

Sabriye Tenbereken:

· We are not humiliated for telling “We are blind”, because we can read in black without light but other people who are not blind they can’t do that. Hence we are special than others.

· Courage, knowledge and self confidence are important.

· Success is where we are not need any more.

· Communication having thinking and communicate with each other, without these things you can not be a good leader.

www.braillewithoutborder.org

28^th Dec 09: Kanyakumari

A popular tourist place, Kanyakumari is aplace of great natural beauty. From the blue sea of Kanyakumari town to the blue hills of the western Ghats.The three seas intermingle in an uproar of homage to the Vivekananda Rock we feel enchanted.

1^st CNBC pannel discussion: Women and Enterprises

29th Dec 09: Madhurai ,Tamil Nadu Arvind Eye Care Hospital


Madhurai is a temple city,Madhurai is a famous temple. We reached Arvind Eye Care Hospital at 9am. We all gathered at the Hospital’s auditorium we saw a documentery of ‘Infinite Vision’ then interacted with Dr.S. Aravind, Chief Medical Officer.

Hospital founded in 1976 by Dr.G.Venkataswamy. Aravind Eye Care System is the largest and most productive eye care facility in the world. It is a social organization committed to the goal of elimination of needless blindness through comprehensive eye care services. It is also an international training center for ophthalmic professionals and trainees who came from within India and around the world. It is an institute for research that contributes to the development of eye care and to train health-related and managerial personnel in the development and implementation of efficient and sustainable eye care programs. Hospital began just 11 beds today, in addition to the hospital in Madhurai, there are four other hospitals in Theni, Tirunelveli coimbatore and Pondicherry with a combined total of nearly 3,590 beds. They have mobile van for find out patients. 34, 00,632 total surgeries till March 2009. 850-1000 surgeries done every day. After this introduction session we done virtual visit of Hospital.

30th Dec 2009: Chennai capital of Tamil Nadu Kuthambakkam Village

This is my second time of volunteering after Kanyakumari. Jerin, Poonam and me selected in branding as well as for crowd management team, Pundalik was the leader of transport management. We reached at village by buses. Beautiful Rangoli (front yard decoration) in front of gate for TJY welcome. We went inside the village hall; there we interacted with R Elango. Elango belongs to one of the most backward farming communities in southern India. Like many of the ambitious educated village youth, he moved from his village to a city, he is chemical engineer and was a scientist at the Central Electro Chemical Research Institute. In 1994, inspired by Gandhi’s writings, he left his job, returned to his village and was elected the village government (Panchayat) president and has since worked to transform the village. Elando has worked with many national committees on rural development, was recently awarded “Ashoka Fellowship” and has been invited by the UK and USA government to study local governance. Kuthambakkam village has 5000 population, a few years ago, the village was fraught with poverty, inflicted with violence against lower castes (dalit) and women, had 35% its population involved in illicit liquor brewing and lacked infrastructure. Today, the village is transformed, has good basic infrastructure in place, and the villagers are now busy building an environment-friendly local economy based on a cooperative model, producing their basic necessities (like food and clothing), animal husbandry (increase milk production) within their own village. 100% literacy in the village, decrease unemployment due to Factory, they produce 2000 stove burners daily and soaps in the factory. The village have e-learning center for students and villagers.

After interaction with Elango and lunch, we attained 2nd CNBC panel discussion on Enabling Rural India to prosperity

Lack of time all yatris could not visited to factory and e-learning center, hence Yatris divided in two groups and one group visited to factory and another group visited to e-learning center, we reached center at 6.15pm, after this visit we moved to Chennai railway station by buses, and this time I spent with Poonam and her favorite Gujju songs.

31st Dec 09: Banglore Agastya International Foundation

I really enjoyed my volunteering role in this Yatra, this role had responsibility and fun with friends. I am missing my all TJY friends. Three hrs journey from station to Agastya by bus but we enjoy lot, played Antakshri, Damsheras and funny games in a bus. Some buses reached at time but some were late hence we could not attained discussion but we attained questions–answers session with Ramji Raghavan founder of Agastya International Foundation, he is NRI banker, came back to India with a vision of providing education to poor children and teachers. Agastya is a trust that seeks to transform and stimulate the thinking of rural children. Agastya does this by bringing science education to rural govt. schools spread across the southern Indian states of Karnataka and Andhra Pradesh. This is through the use of out reach programs such as the “Science on Wheels” (Mobile Van Program) and science fairs. The stated vision to build a creative India by inspiring widespread social development, innovation and leadership through education. Agastya have various educational labs like Physics, Chemistry, Biology, Math, Arts (pottery) and discovery in groups. After this visit we moved to train (we were calling to train “Home sweet home”).

This is 31st night of 2009 we celebrate New Year on platform with music and dance… First time in my life I danced till 2am. All TJY team danced with us. Really it was great moment of my life. I can’t state in the words.

1st Jan 2010: Banglore, Mother Earth mall, Industree Craft

Mother Earth is a big store of craft material and attractive also. My friend Poonam working with Industree craft foundation, this is non profit organization (ICF) of Industree Craft Private Limited (ICPL). Industree is a social entrepreneurship based in Banglore support livelihood of rural artisans through market access, producing contemporary products using traditional crafts and using raw material that is natural in most cases. The former involves retail, design, and sourcing, warehousing and direct artisanal development across its rural village centers, while the letter acts as a medium for capacity building, skill training and design development. ICPL’s material quality is good. First they make 2-3 sample of any new product if customer demand increases for that then they train workers and give contract to them. ICPL’s contribution for rural development is really great, ICPL decreases chain of middle men and 56% profit distribute to the workers. ICPL have 300 suppliers. Distance and communication between workers are the challenges of ICPL.

Neelam Chibber, Industree Craft-

• Brand is important for product so first make a brand.

• Core competency is customers’ satisfaction

• To maintain quality of products.

• Trust is important in business.

2nd Jan 10: Hyderabad Naandi

Hyderabad is today one of the fast developing cities in the country and the modern hub of IT, ITES and Biotechnology. My TJY friend Dipika is from Hyderabad, She told us some specialty of Hyderabad one of that “Hyderabad ki Biryani”. But never got chance to eat. When reached at Naandi, we saw rice disstoner (machine for remove stones from rice) then big utensils with technical arrangement, and then we interacted with Leena Joseph and Manoj Kumar (Mid Day Meal Manager). Naandi established in 1998 and work on: child rights, safe drinking water and sustainable livelihoods. They have a research arm that takes up action researches and other field based trials to check out innovations and their potential to positively influence policy. Their ideology revolves around building sustainable models within the social sector that deliver critical services efficiently and equitably to undeserved communities. Naandi haven’t any contract with Govt. they are wholesaler. They provide hot food (Dal-Rice) to 1300 schools before lunch break. They have their own transportation system. After this session we finished lunch and moved to TCS (Tata Consultancy Services, Hyderabad). My TJY friend Raghav leaved Yatra in Hyderabad, he went back to home.

TCS (Tata Consultancy Services, Hyderabad): Remarkable architecture and campus of TSC, but camera, laptop is not allowed in the campus, hence we haven’t photos of that moments.

3rd CNBC Panel Discussion: Funding India’s small entrepreneurs

• Value addition concept important in any production.

• Be familiar with financial institutions.

• Don’t be hurry to equity capital raise money from family or friends then go to debt.

• Going bankrupt is not a bad thing, we learn more from failure. Need to sure, why you are fail?

• Where you spend this is not space for entrepreneur; where you earn and save money this is entrepreneur.

• Build the business according to cultural background of region not only fund.

• Money is easiest thing to get but idea is important, if you have great idea / plan then you will get money.

• Important things for business plan

1. What are sustainable?

2. What is passionate?

3. What have broad opportunities?

• Important persons in business: They help you to take decision

1. Good lawyer

2. Good Chartered Accountant

3. Good Mentor

3rd Jan 10: Creative session at AC chair car

Creative and IT session were the main activity of this day. It was not compulsory session; hence I attained only creative session. Foreigner artist given some tips of composition and drawing. They given task to us then we compose poem and draw those thing which were mention in poem means generally what we say draw these thing and say in picture language. I like this art but it is very complicated to draw.

4th Jan 10: Bhubaneshwar Gram Vikas, Mohuda Village (Berhampur)

We reached Gram Vikas at 10.15am by bus, we walk through campus and saw beautiful flowers, trees and architecture, and then we interacted with Joe Madiath. Gram Vikas working since 1979, to bring about sustainable improvement in the quality of life of poor and marginalized rural communities mostly in Orissa. 1983-84: 54,000 biogas plants existing in Orissa, 15% plants incurred by Govt. Gram Vikas designed “Dinbandhu” biogas plant. The core group of Gram Vikas had come to Orissa as students volunteers of Young Students’ Movement for Development (YSMD). Gram Vikas currently serves more than 2, 50,000 people in 701 habitations of 21 districts in Orissa. Gram Vikas helps marginalized tribal groups and themselves to solve a wide range of social and health problems. After interaction session we visited to Battapalli village. Village has good sanitation, water supply. Gram Vikas creates awareness of health and sanitation. Orissa get Govt. fund more than other states and pay taxes less than other states.

5th Jan 10: Jamshedpur Tata Steel

We all were excited for visiting to Tata steel because we had presentation on Tata Steel, but we reached late hence assembled at Main Lawn and attained 4th CNBC panel discussion on Renewable energy: Opportunities and challenges.

• 400million people (70% people) haven’t access of electricity.

• When you think about any project focus on Design, Affordability and Productivity.

• Power is a need of any development.

After this panel discussion some yatris showed stage performance and local artist performed “Mahishasurmardini”. It was fantastic performance. Then we moved to Tata Steel works, It was only bus visit we sat in a bus and looking through a window. There is a big statue of J.N.Tata, beautiful fountain and clean campus. We visited at night it was dazzling view of the company. We saw hot red rods, furnace and management sections.

Tata Steel established in 1907. Backed by 100 glorious years of experience in steel making. Tata Steel is among the top ten steel producers in the world with an existing annual crude steel production capacity of 30 million tones p.a. (MTPA). It is the first integrated steel plant in Asia and is now the world’s second most geographically diversified steel producer and a fortune 500 company. Tata steel has a balanced global presence in over 50 developed European and fast growing Asian markets with manufacturing units in 26 countries.

After this visit we tired hence we didn’t common room discussion and went to sleep. Next day we discussed Tata steel visit in Boys’ compartment. Girls’ compartment had not sufficient space hence we went to boys’ compartment and preparing for presentation, after lunch we attained AC chair car session about Deoria visit. This session conducted by Shashank Sir, Chairman of Jagriti Sewa Sansthan, Deoria. Before this session all yatris divided according to their interest area, I was in Workforce development. Other yatris divided in Health, Floriculture, Tourism, Waste management. Each group needs to make at least one business model (with revenue model) for Deoria. We discussed on workforce development, because next day it was a competition with other groups in Deoria. We reached Gorakhpur at 9pm. There was great welcome program organized by Jagriti Sewa Sansthan team. It was very cold but we danced with local artist on Bhojpuri songs as well as Hindi songs till 1am. Then all yatris went ot sleep except group ‘O’, because we want to discuss on Tata Steel that is why Raj Sir given permission to us. We were discussing but after one an hour I went to sleep other group mates continued their discussion.

7^th Jan 10: Deoria, U.P. Jagriti Sewa Sansthan

Beautiful morning in Deoria, we woke up at 7am. It was very cold morning. After morning ablutions and breakfast we were going towards pavilion and in that road side farm we saw the big Banyan tree, Shashank Sir said, “This tree is Jagriti’s logo”. In the pavilion we made business models for Deoria. Models from two groups were selected i.e. Health awareness and tourism. During this activity Shashank Sir announced, all yatris name carved on granite slab behind the temple, hearing this sound we wondered and ran to wards granite slab for to see it and then we took photos and came back to pavilion then Shashank Sir’s mother told about Deoria and Jagriti Sewa Sansthan. Deoria is located in an underdeveloped region of the country and therefore some of the cultural and socio-economic enterprises with a view to see how would you scale them up. Jagriti Sewa Sansthan is a charitable organisation working towards skill based training since 2001 and is the parent organisation of Tata Jagriti Yatra. It operates in the Deoria area of eastern UP and focuses on skill based training focused on youth and women while aspiring to promote Enterprise Led Development. Jagriti trains approximately 2000 participants every year in basic skills like welding, tool cutting, toy making, scooter repair and similar trade. This skill based training is funded by the HRD ministry under the Jan Shikshan Sansthan programme. Only 60% peolple have electricity in Deoria. Ayodhya is nearest by Deoria hence tourism is good occupation for people. Education condition is awful number of dropout students in village area.

Jagriti Enterprise Network provide -

· Skill development training for youth and women

· Women education and secondary education

· Health facility and create awareness.

After this we enjoyed performance of village artist, it was fantastic performance. After this village we moved to railway station. This night we had presentation on Tata steel, all yatris in been sleepy mood and only one bogie yatris attained this presentation because all tired due to this visit and it was too late. Dipika, Mahesh, Chaitanya, Amitabh and my self we present this presentation and technical work done by Khamir (our facilitator) and Hemakshi.

Impact of Tata steel-

• Jamshedpur -the city has 3rd highest per capita income inIndia

• Company patronizes social organizations and small scale industries by giving them order preference, which otherwise may have been manufactured by large units.

• Upliftment of economically backward classes of society

• Major contributor in the industrial growth of the country

• Tata Steel won Golden Peacock Award for Corporate Social Responsibility on March 4, 2009

• It is a pioneer of continual commitment by business to ethical behavior, to economic development and to improving the quality of life of employees and their families, as well as to engagement with local communities and society at large.

Environmental Sustainability-

• Only ISO-14001 certified company in India

• Efficient fuel substitutes

• Reuse of byproducts

• Replacing old machinery with environment friendly technology

• Close monitoring of water losses

• 36% reduction in carbon emission from 1996 to 2008

• Learning by Tata Steel: The power of Dreams, Vision and Devotion. Germinating, nurturing and developing a business with unchanged vision, ethos and integrity.

8^th Jan 10: Delhi Goonj

Before Goonj visit we attained 4^th CNBC panel discussion on Entrepreneurship education for 21^st Century. Then we moved to Goonj, Sarita vihar it was short visit because we reached late at Goonj. Anshu Gupta had given information about Goonj and their work. Anshu has organized an effective distribution channel for disposing off reusable resources lying in urban, well-off house holds. Anshu has started with the distribution of recycled clothes as an entry point into the movement. A unique resource mobilization initiative providing clothes and other basic amenities to millions in the far-flung areas by turning one’s wastage into a resource for another. Initiated in 1998 with just 67 clothes, we now send out over 20000kgs of material every month in 19 states. A force of over 300 volunteers, Goonj has built up a network of over 100 grassroot organizations, panchayats, Ashoka fellows, Social activities and units of Indian army in rural India. After this interaction session we visited to manufacturing shops.

9^th Jan 10: Tilonia, Rajasthan Barefoot College

Great welcome in this village with big puppets and students and their teachers were standing by both side of the road and saying “Namaste”. It was really respected welcome for TJY yatris. This was pleasant role model visit. Visit started with introduction of Barefoot college section and work documentary. All yatris divide in eight groups and each group had 50 yatris and one guide of this institute. We saw solar energy appliances like solar panel, solar cooker, solar batteries, solar water distiller, solar water heater as well as music instruments made by college students(by using wood) , toys, decoration material, and chalks (they make chalks for sale). College has training center for women. Women come here from different states and countries like Africa. In this training centre women train for making PCB for solar appliance like solar batteries, etc. and more things like cloth making, sewing, craft material like bags, embroidery on clothes, soft toys, show pieces, jewelry boxes within 6 months. After completed this training they go back to their village and starts their own enterprise or training center for villagers and in this way take part in rural entrepreneurs’ development. This college has shopping centre. This centre has variety of Rajasthani things like Dresses, shoes, bags, furniture, etc. After shopping we saw puppet play and then interaction with Bunker Roy who is the founder ofBarefoot College. Tilonia has 100% electricity (by solar energy). Tilonia brings spirit of India. Tilonia is a small town 25 kms from Kishangarh near Ajmer and 7 kms off jaipur-Ajmer highway. Barefoot college inspires this town, which began in 1972 with the conviction that solutions to rural problems lie within the community. The college knows as Social work and Research Centre, addresses problems of drinking water, girl education, health and sanitation, rural unemployment, income generation, electricity and power as well as social awareness and the conservation of ecological systems in rural communities. After questions-Answers session we ate tasty “Dhokala” with hot coffee and moved to Ajmer railway station by bus.

10 Jan 10: Mithapur, Gujarat Tata Chemicals Ltd.(TCL)

This was our last role model visit and CNBC panel discussion on The Power of One in TCL. After panel discussion we visited to ‘Okhai’ products stalls. Tata chemicals Ltd. set up the Tata Chemicals Society for Rural Development (TCSRD) in 1980 to promote its social objectives for the communities in and around Mithapur, where its facility is located. The Okhamandal handicrafts have been identified as a promising means of generating livelihood for hundreds of women of this area. TCSRD has taken a revolutionary initiative by forming Self Help Groups (SHGs) in the villages. At present hundreds of women are benefiting from his programme. The handicrafts made by these women are promoted under the brand name ‘Okhai’.

· Should have boudryless thinking

· Conviction is important in business

· One is important number because everything starts from one

· To be of fearless is your own responsibility, no one help you.

· Always think, how you increase your strength?

· Always choose this field, in which you are interested.

This was last night with TJY friends. It was really a tough time for everyone; we took photos with friends, groups, organizing team members, volunteers.

11 Jan 10: Mithapur to Mumbai Central

this was the last day of ur yatra.we were very sad for the fact that our journey was over but in our innerself their was a voice saying COMMON YOU ARE THE INDIAN.GO BACK AND DELIVER.

TATA JAGRTI YATRA2009

TATA JAGRTI YATRA2009

TATA JAGRITI YATRA 2009

The Tata Jagriti Yatra (TJY) is an annual train journey throughout india for promoting enterprise led development.

My TJY Memories

“Kuch badal raha kuch badlenge

Tab badlega jab badelenge

Kuch ddekha he kuch dekhenge

Kuch likha he kuch likhdenge

Yaaron Chalo, Badalne Ki Rut hai

Yaaron Chalo, Badalne Ki Rut hai.”

-Prasoon Joshi.